Speaking

Are you looking for the Portuguese version?

First of all, should you really hire me (or someone else for that matter)?
Find out here. Then you can read the rest…

These are workshops that have been developed for University Post Grad Courses (ISGB & Lusíada) as well as companies that want to bring their staff up to speed on the developments of Social Media. It’s an unbiased view of Social Media. If I wanted to know whether or not, or even how to initiate a social media strategy, this is what I would have liked to know. Luckily for me, I have a real job as well which means I don’t just talk shop – I actually have to make this stuff work in real life – and it’s not easy!

Workshops

1. Introduction to Social Media/New Media and the new environment in which we operate today
2. Corporate blogs: how and why they are used and by whom
3. Micro-Blogging: the up rise of immediacy and its impact
4. LinkedIn vs. Facebook: are we social, professional or a mixture?
5. Public Relations in the Web 2.0 era
6. Social Networks: build it yet they may not come
7. Podcasting: serving the niche
8. YouTube – What’s really under that hood [new]
9. Closed Social Networks – effective market research in real time
10. Crisis Management in Communications
11. Measurement and current Metrics
12. SEO – The importance of Search Engine Optimization
13. Intranets – internally prepared for the external revolution
14. Producing a Social Media Strategy

Other workshops

1. Youth Marketing
2. The Events Industry
3. Nightclub & Bar Industry
4. Silk – international exposure: word-of-mouth to traditional

Examples (more online)