ConvoTrack

Absolut: Killing their partners off, one by one

by Nuno Machado Lopes 02.10.2009

Absolut Rockstar launched yesterday in Lisboa, to the masses offering free entry, top DJs and an open bar – who could resist that?
The more I work in the entertainment/nightclub Industry in Portugal, the more I wonder who really consumes all the drugs – the ravers or the drinks companies? A decade ago, Lisboa was considered [...]

Tagged as: absolut, Killer, Lisboa, Pernod Ricard, poor marketing, portugal

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Beach spammers

by Nuno Machado Lopes 25.08.2009

After a long year since my last holiday, I was looking forward to a couple of weeks on the south coast of Portugal, Vilamoura, far from the reach of persistent spammers and irrelevant marketing campaigns served in all sorts of manner to bring me to part with my hard earned cash in the midst of [...]

Tagged as: beach spam, bikini, smart marketing, summer holidays, Vilamoura

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My.Zappos: the next stepping stone

by Nuno Machado Lopes 20.07.2009

Whilst most companies are all about the rules and processes, Zappos lives on the opposite side of the fence. As Tony Hsieh has constantly explained and demonstrated, it’s all about the culture and if by any chance you don’t buy that take a tour of their offices in Las Vegas – they’ll even pick you [...]

Tagged as: customer-centric, myzappos, tony hsieh, zappos

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Are we Arrington´s monkeys?

by Nuno Machado Lopes 17.07.2009

With so much written about the Twitter stolen documents and their publication by TechCrunch, I chose Shel Holtz as the stance that makes more sense. It is really the only side any sensible person could ever take in such a situation. It’s actually a very sad day for all that champion Social Media and plays [...]

Tagged as: Andrew Keen, Michael Arrington, Robert Scoble, stolen documents, TechCrunch, twitter

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Silk | 1st Anniversary

by Nuno Machado Lopes 29.06.2009

This week end will be a special date for us as we celebrate the first year of Silk Club. Though we have been open for 15 months, we wanted to celebrate in style and thanks to a great sponsor, we will be doing just that! An incredible weekend is lined up to ensure noone forgets [...]

Tagged as: 1st anniversary, silk club

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The future of banking | Jornal de Negócios

by Nuno Machado Lopes 29.06.2009

The perception of banking

Article in Jornal de Negócios

A twitter user tweeted his concern with his move to the OSX – Apple´s operating system. His question was simple “What happens with all those home banking sites that only work with IE (Microsoft’s Internet Explorer)?” What was most intriguing was the swift reply from a follower: “If [...]

Tagged as: article, jornal de negócios, Online banking, opinion, Social Media, twitter

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The ironic truth of transparency

by Nuno Machado Lopes 28.06.2009

The Transparency Blunder

The Instituto da Construção e Imobiliário (InCI), a governmental organization responsible for the execution of the Code of Public Contracts, developed a portal whereby the main objective was to bring transparency to Public awarded contracts with the aim of bringing some consistency to the contracts and put an end to the continuous overspend [...]

Tagged as: InCI, Microsoft, Ministry of Public Works, transparency

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Hotel Arts: Customer Excellence

by Nuno Machado Lopes 08.06.2009

I have travelled extensively with my fair share of hotel stays and I always wondered what it would take to surprise me – well the day arrived. I present you customer centricity in the form of Hotel Arts in Barcelona.

Keys to Heaven

When you arrive, it’s difficult to not be impressed by the opulence of the [...]

Tagged as: Arts Hotel, Barcelona, customer-centric, Excellence

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Who do I really belong to?

by Nuno Machado Lopes 28.05.2009

Ethics & Workplace Survey 2009

According to the third annual Deloitte Ethics & Workplace survey, more than half (53%) believe that their own profiles on social networks are theirs and that their employers do not have the right to monitor let alone interfere.
As you would expect, the younger the employee surveyed, the stronger that belief becomes. [...]

Tagged as: Deloitte, Ethics & Workplace Survey, Facebook, profile, Social Media

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Political spamming ripe on The Star Tracker

by Nuno Machado Lopes 26.05.2009

Portuguese Professional Network

Yesterday, a forum topic on the Portuguese professional network, Star Tracker, was opened supposedly by Manuela Ferreira Leite and it clearly revealed who the author was not and the badly hidden agenda.
“Taking the International scenario into consideration of an accentuated economic recession, and baring in mind the Portuguese entrepreneurial fabric, in its majority [...]

Tagged as: manuela ferreira leite, political spam, star tracker

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