<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>nuno machado lopes</title>
	<atom:link href="http://www.nunomachadolopes.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.nunomachadolopes.com</link>
	<description>integrating the marketing of the physical &#38; virtual experiences</description>
	<lastBuildDate>Fri, 12 Feb 2010 13:27:04 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>&#8220;Marketing in Social Networks is the future&#8221; &#8211; Bah!</title>
		<link>http://www.nunomachadolopes.com/2010/02/10/marketing-in-social-networks-are-the-future-bah/</link>
		<comments>http://www.nunomachadolopes.com/2010/02/10/marketing-in-social-networks-are-the-future-bah/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 21:57:26 +0000</pubDate>
		<dc:creator>Nuno Machado Lopes</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[lost opportunities]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Edelman]]></category>
		<category><![CDATA[iOnline]]></category>
		<category><![CDATA[mccann erickson]]></category>
		<category><![CDATA[Netsonda]]></category>
		<category><![CDATA[Pedro Pinto]]></category>
		<category><![CDATA[portugal]]></category>
		<category><![CDATA[smrfp]]></category>
		<category><![CDATA[Trust Barometer 2010]]></category>

		<guid isPermaLink="false">http://www.nunomachadolopes.com/?p=459</guid>
		<description><![CDATA[
			
				
			
		
In one of last week’s edition of the new national newspaper, i, the headline &#8220;Marketing in Social Networks is the future&#8221; caught my attention. Not because I agree or disagree, but because it would inevitably turn out to be another useless piece of journalism, rushed to print because&#8230; well there was probably nothing else to [...]]]></description>
		<wfw:commentRss>http://www.nunomachadolopes.com/2010/02/10/marketing-in-social-networks-are-the-future-bah/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The pros and cons of Social Media</title>
		<link>http://www.nunomachadolopes.com/2010/01/11/the-pros-and-cons-of-social-media/</link>
		<comments>http://www.nunomachadolopes.com/2010/01/11/the-pros-and-cons-of-social-media/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 23:04:40 +0000</pubDate>
		<dc:creator>Nuno Machado Lopes</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[advantages]]></category>
		<category><![CDATA[Andrew Keen]]></category>
		<category><![CDATA[disadvantages]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.nunomachadolopes.com/?p=419</guid>
		<description><![CDATA[
			
				
			
		
Much has been written about the positive and negative effects of Social Media on our society and hence on business. There are recurring themes such as the exposure of teens to sexual predators, the cost of employees using social media at work and the exposure of companies to negative and sometimes destructive conversations.
Some, such as [...]]]></description>
		<wfw:commentRss>http://www.nunomachadolopes.com/2010/01/11/the-pros-and-cons-of-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Banca&amp;Seguros &#124; Entrevista</title>
		<link>http://www.nunomachadolopes.com/2010/01/08/bancaseguros-entrevista/</link>
		<comments>http://www.nunomachadolopes.com/2010/01/08/bancaseguros-entrevista/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 22:41:38 +0000</pubDate>
		<dc:creator>Nuno Machado Lopes</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[articles]]></category>
		<category><![CDATA[customer-centric]]></category>
		<category><![CDATA[experience economy]]></category>
		<category><![CDATA[article]]></category>
		<category><![CDATA[Banca&Seguros]]></category>
		<category><![CDATA[banking]]></category>

		<guid isPermaLink="false">http://www.nunomachadolopes.com/?p=469</guid>
		<description><![CDATA[
			
				
			
		
- De que forma as novas redes sociais estão a ser apropriadas pelas instituições bancárias e financeiras?
Social Media permite redesenhar e reinventar a presença online dos bancos, cumprindo o objectivo de longa data: estar onde os clientes estão, antes mesmo destes lá terem chegado, oferecendo-lhes soluções que desconheciam necessitar, à medida que, simultânea e gradualmente, [...]]]></description>
		<wfw:commentRss>http://www.nunomachadolopes.com/2010/01/08/bancaseguros-entrevista/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Just because you can, don&#8217;t.</title>
		<link>http://www.nunomachadolopes.com/2009/12/18/just-because-you-can-dont/</link>
		<comments>http://www.nunomachadolopes.com/2009/12/18/just-because-you-can-dont/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 21:49:17 +0000</pubDate>
		<dc:creator>Nuno Machado Lopes</dc:creator>
				<category><![CDATA[hall of shame]]></category>
		<category><![CDATA[libel]]></category>
		<category><![CDATA[mark ragan]]></category>
		<category><![CDATA[myragan]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.nunomachadolopes.com/?p=413</guid>
		<description><![CDATA[
			
				
			
		
I have a lot of respect for Mark Ragan and all his efforts including the social network he set up for professionals to share content with like minded people. In general most contribute great stuff &#8211; but ever so often, a real gem comes along.
I received theMyRagan Extra mail that comes with a little teaser [...]]]></description>
		<wfw:commentRss>http://www.nunomachadolopes.com/2009/12/18/just-because-you-can-dont/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ignite! the silk experience</title>
		<link>http://www.nunomachadolopes.com/2009/12/14/ignite-the-silk-experience/</link>
		<comments>http://www.nunomachadolopes.com/2009/12/14/ignite-the-silk-experience/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 21:16:28 +0000</pubDate>
		<dc:creator>Nuno Machado Lopes</dc:creator>
				<category><![CDATA[presentation slides]]></category>
		<category><![CDATA[ignite!]]></category>
		<category><![CDATA[Lisboa]]></category>
		<category><![CDATA[portugal]]></category>
		<category><![CDATA[speaking]]></category>

		<guid isPermaLink="false">http://www.nunomachadolopes.com/?p=402</guid>
		<description><![CDATA[
			
				
			
		
I was asked to participate in the upcoming Ignite! event on the 17th December in Lisboa. I accepted without reading the &#8220;fine print&#8221;. For those of you who are unfamiliar with the Ignite! concept, inititated by O&#8217;Reilly, you present for 5 minutes exactly, using 20 slides of powerpoint, each of which change every 5 15 [...]]]></description>
		<wfw:commentRss>http://www.nunomachadolopes.com/2009/12/14/ignite-the-silk-experience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Broadchoice.com: A trustworthy apology</title>
		<link>http://www.nunomachadolopes.com/2009/11/13/broadchoice-com-a-trustworthy-apology/</link>
		<comments>http://www.nunomachadolopes.com/2009/11/13/broadchoice-com-a-trustworthy-apology/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 13:31:18 +0000</pubDate>
		<dc:creator>Nuno Machado Lopes</dc:creator>
				<category><![CDATA[customer-centric]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[apology]]></category>
		<category><![CDATA[Broadchoice]]></category>
		<category><![CDATA[security certificate]]></category>
		<category><![CDATA[Workspace]]></category>

		<guid isPermaLink="false">http://www.nunomachadolopes.com/?p=390</guid>
		<description><![CDATA[
			
				
			
		
It is a matter of fact that we are destined to fail many a time. One of the most important facets in business today is for those that lead, to acknowledge this very simple but overlooked fact and prepare to deal with the results of failure. Having acknowledged the inevitable, it should bring you comfort [...]]]></description>
		<wfw:commentRss>http://www.nunomachadolopes.com/2009/11/13/broadchoice-com-a-trustworthy-apology/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>You are on your own</title>
		<link>http://www.nunomachadolopes.com/2009/11/06/you-are-on-your-own/</link>
		<comments>http://www.nunomachadolopes.com/2009/11/06/you-are-on-your-own/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 15:00:44 +0000</pubDate>
		<dc:creator>Nuno Machado Lopes</dc:creator>
				<category><![CDATA[lost opportunities]]></category>
		<category><![CDATA[customer (dis)service]]></category>
		<category><![CDATA[Friend]]></category>
		<category><![CDATA[meaningful relationships]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Vodafone Connect]]></category>
		<category><![CDATA[Vodafone Sucks]]></category>
		<category><![CDATA[Windows 7]]></category>

		<guid isPermaLink="false">http://www.nunomachadolopes.com/?p=382</guid>
		<description><![CDATA[
			
				
			
		
As I wrestle with Microsoft&#8217;s insistence on installing the Microsoft xml core services 4.0 service pack 2, over and over and over again, today the inevitable happened – the dreaded blue screen. Following that my Vodafone Connect (internet mobile connection) Box went dead. So, what do you do? Rightttt.
I rang 1214, Vodafone (Portugal) technical support, [...]]]></description>
		<wfw:commentRss>http://www.nunomachadolopes.com/2009/11/06/you-are-on-your-own/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Stop fooling yourself and leave price alone</title>
		<link>http://www.nunomachadolopes.com/2009/10/08/stop-fooling-yourself-and-leave-price-alone/</link>
		<comments>http://www.nunomachadolopes.com/2009/10/08/stop-fooling-yourself-and-leave-price-alone/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 10:18:36 +0000</pubDate>
		<dc:creator>Nuno Machado Lopes</dc:creator>
				<category><![CDATA[lost opportunities]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[Customer experience]]></category>
		<category><![CDATA[Customer retention]]></category>
		<category><![CDATA[discount]]></category>
		<category><![CDATA[jornal i]]></category>
		<category><![CDATA[Lisbon]]></category>
		<category><![CDATA[Olivier]]></category>
		<category><![CDATA[restaurante]]></category>
		<category><![CDATA[sale]]></category>

		<guid isPermaLink="false">http://www.nunomachadolopes.com/?p=372</guid>
		<description><![CDATA[
			
				
			
		
When you run a business, or are responsible for one, there will always come a time when you are not at full capacity and let’s face it businesses were made to consistently pay a return. It is our responsibility as managers, leaders and/or entrepreneurs to maximise the return from any investment. Sure business is fun [...]]]></description>
		<wfw:commentRss>http://www.nunomachadolopes.com/2009/10/08/stop-fooling-yourself-and-leave-price-alone/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>ZON: could they hate us any more?</title>
		<link>http://www.nunomachadolopes.com/2009/10/06/zon-could-they-hate-us-any-more/</link>
		<comments>http://www.nunomachadolopes.com/2009/10/06/zon-could-they-hate-us-any-more/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 09:16:52 +0000</pubDate>
		<dc:creator>Nuno Machado Lopes</dc:creator>
				<category><![CDATA[hall of shame]]></category>
		<category><![CDATA[lost opportunities]]></category>
		<category><![CDATA[customer (dis)service]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Customer Support]]></category>
		<category><![CDATA[hate customers]]></category>
		<category><![CDATA[NetCabo]]></category>
		<category><![CDATA[Technical support]]></category>
		<category><![CDATA[TVCabo]]></category>
		<category><![CDATA[ZON]]></category>

		<guid isPermaLink="false">http://www.nunomachadolopes.com/?p=359</guid>
		<description><![CDATA[
			
				
			
		
I always find customer service to be the worst experience of most brands, but when it comes to certain brands, they really go the full mile. I pay (yes pay) for premium film channels and have for the last 2 weeks had one of them without sound. And no, not that type of channel &#8211; [...]]]></description>
		<wfw:commentRss>http://www.nunomachadolopes.com/2009/10/06/zon-could-they-hate-us-any-more/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Absolut: Killing their partners off, one by one</title>
		<link>http://www.nunomachadolopes.com/2009/10/02/absolut-killing-their-partners-off-one-by-one/</link>
		<comments>http://www.nunomachadolopes.com/2009/10/02/absolut-killing-their-partners-off-one-by-one/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 12:14:39 +0000</pubDate>
		<dc:creator>Nuno Machado Lopes</dc:creator>
				<category><![CDATA[hall of shame]]></category>
		<category><![CDATA[lost opportunities]]></category>
		<category><![CDATA[absolut]]></category>
		<category><![CDATA[Killer]]></category>
		<category><![CDATA[Lisboa]]></category>
		<category><![CDATA[Pernod Ricard]]></category>
		<category><![CDATA[poor marketing]]></category>
		<category><![CDATA[portugal]]></category>

		<guid isPermaLink="false">http://www.nunomachadolopes.com/?p=346</guid>
		<description><![CDATA[
			
				
			
		
Absolut Rockstar launched yesterday in Lisboa, to the masses offering free entry, top DJs and an open bar – who could resist that?
The more I work in the entertainment/nightclub Industry in Portugal, the more I wonder who really consumes all the drugs – the ravers or the drinks companies? A decade ago, Lisboa was considered [...]]]></description>
		<wfw:commentRss>http://www.nunomachadolopes.com/2009/10/02/absolut-killing-their-partners-off-one-by-one/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
	</channel>
</rss>

<!-- Dynamic page generated in 6.311 seconds. -->
<!-- Cached page generated by WP-Super-Cache on 2010-03-12 11:39:13 -->
