Campaign 2.0: the ultimate weapon in today’s battle for power

Manuela Ferreira Leite in Perpetual Beta

As reported on RTP1, Manuela Ferreira Leite will not be relying on rallies to win the European Elections instead virtually connecting using the all so new Campaign 2.0 – a turbo charged state of the art never seen strategy which Mr. White, campaign manager, is convict will devour the opposition. We wait in bated breath.

How silly I feel having believed that Social Media was an integral part of any communications strategy. Alas, I was so wrong. It is in fact the alternative to traditional media which will to all effects cause its rapid demise.

No, but seriously, are these people on drugs? Just because you place the Visa icon does not mean that you are making the most of the long tail of donations. People actually have to want to donate. Manuela Ferreira Leite exposed herself as an unusually laid back politician – almost human, shyly admitting she knows nothing about the Internet. I doubt she realises that Mr. White seems almost as lost as her, with the disadvantage of being oblivious to that fact.

In stark contrast, her photoshopped image is less human and even less authentic – someone told me today that I should actually look at it from the side if I wanted to see the different layers.

There is very little 2.0 about this campaign apart from the risks that they seem prepared to take – a gift to any amateur brand terrorist. This should be fun.