YouTube Report 2009: Highly recommended

Entertainment Media Research released the YouTube Report 2009 and I have just finished reading through both the 196 pages of the detailed analysis (basic usage statistics) and the YouTube Report 2009: YouTube for Business (111) and I have to say that I was pleasantly surprised.

The Business report outlines YouTube as the platform for video and goes into much detail on the demographics of users (in the United States) as well as enough detail on the usability, features and advertising to make you sit up and truly understand how YouTube is far more than just a location where most people on the internet go to watch videos.

The detailed analysis brings great insight into how a brand can engage and maximise its presence on YouTube armed with the necessary information to recognise what really makes the user’s experience so addictive and why now is the time to get involved before it reaches the midpoint of the adoption cycle.

YouTube is, as stated in the report, already a market – one that will reach saturation in 2020 if consumer adoption of technological innovation moves towards the mainstream at the predictable pace. Now is the time to act and this report is fundamental for all agencies, social media consultants and brands that use, or have the intention of using (so I guess that’s just about everyone) this new market as part of the global social media strategy.

I would have liked to share my thoughts on the results and how I think they are relevant in today’s market, though somehow I’m pretty sure that would get me into trouble. The report is available on the Entertainment Media Research’s site. They have made a chapter available for free so check it out.