An executive guide to social media

Businessweek released an executive guide to using social media which, even though is hardly new for those who live and breath social media, it is an interesting read for, well, executives who want to understand the importance of understanding social media. Most is well written, though the slideshow featuring CEOs actually revels the misconceptions still existant in social media – reads more like PR spin than somehting a switched on CEO would have to say. Nevertheless, a recommended read.

Tagged as: BusinessWeek, executives, report, Social Media