As I sat down with a client, in the consumer goods industry, he asked me to show him sites that monitored the web effectively. He had heard of Technorati, so I assumed it to be a great place to start.
As we loaded up the technorati page, I looked at my client’s perplexed look on his face.
“So this is an example of effective monitoring?”
I could sense we were both looking at the same thing – the fart attack.
I give up…
The Technorati Fart Attack
I promise not to turn this into a fart blog… Well I’ll try anyway.
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{ 2 comments… read them below or add one }
At the moment I do think that there is no way of escaping the fart attack. I also had some jokes from my visitors about it… We have to hope that the ad goes away faster than the ones from the soccer clubs that invaded portuguese browsers last year…
Well there is actually a way – to blog about it and to explain to these companies that if they are hedging their bets on advertising saving their future, they better get it right. I find it difficult to maintain the same level of trust in Technorati when I have a fart machine which takes up have the page. I guess my brain has become formatted in equating farts to, well, farts. The Guardian seems to have reacted rapidly to this and have changed their ads – so this does work. One voice, one corporation and one very rapid response.