Comments on: When your data is way off!

By: Nuno Machado Lopes

Nuno Machado Lopes — Mon, 15 Jun 2009 22:01:03 +0000

Please keep me informed!

By: Raquel Pinheiro

Raquel Pinheiro — Mon, 15 Jun 2009 21:19:03 +0000

Lol I think you're right, the crisis, the machine and a lot of hot air. Still, is silly. I've already sent an e-mail to the Guardian. Let's see if the machine goes for good or keeps showing up now and then…

By: Nuno Machado Lopes

Nuno Machado Lopes — Mon, 15 Jun 2009 08:26:15 +0000

I guess the fart machine is far too tempting in the present crisis – alot of hot air if you ask me! Make sure you write to the Guardian and let them know how wrong it is!

By: Raquel Pinheiro

Raquel Pinheiro — Sun, 14 Jun 2009 18:30:35 +0000

Thanks for you explanation regarding online advertising in our country. But you know they did it again? Today, There I was, going to my daily read of Guardian on-line and what am I showed in the front page? You’ve guess, the fart machine ad. It has not been there for a couple of weeks or so. The other on-line ad that upsets me, because it gets in out you’re updating, is this one, from a beverages company, I think, that keeps popping up on Myspace. Is is so annoying that all I really do is keeping closing it without even looking at it. So, another case of an ad that does not work.

By: Nuno Machado Lopes

Nuno Machado Lopes — Tue, 26 May 2009 16:15:38 +0000

Thanks. Well online advertising is a paradox – those with most money to invest in advertising in our country for example are those that have the least interest to the online community. No rules = caos. I believe its the low standards people set and the little work they are prepared to accept in selling the ROI of online advertising – most probably don't know what the benefits are and who will actually gain from it. Online ads are working relatively well in States because they have better clients and better suppliers.

By: Raquel Pinheiro

Raquel Pinheiro — Tue, 26 May 2009 12:25:59 +0000

I’ve only today saw your reply to my comment. I got you were kind of joking, still I was a bit weird to come up such ad in Guardian pages. I read it online everyday, even if not every feature and I haven’t come across such gross ads anymore. My implication that “it is what they think of us” was more to do with the fact that you mentioned the ad look like syndicated, so, in a way, aimed at us. If that was the case, someone must have though that sir of stuff appeal to us. Guardian is quite considered if a reader writes them with a complaint. I’ve had that experience myself when I used to have a subscription and sometimes I could not read some of the features. They would always kindly reply and sort out the problem. Regarding the oddity of on-line ads you’ve been point out some more peculiar examples of usages of advertising in 2.0 that do not match the subject featured. Like your post on Manuela Ferreira Leite with chat and love affairs small ads or your new one “Campaign 2.0 – what in the hell?”. Which takes me back to my previous question: Would it be because, in a way, on-line advertising really does not work? Or does it not work because it is so misplaced?

By: Nuno Machado Lopes

Nuno Machado Lopes — Sat, 16 May 2009 09:59:54 +0000

Well if that's the case then yes it is indeed sadder than I thought! You know the person who wrote the letter?

By: marcoline

marcoline — Sat, 16 May 2009 08:38:17 +0000

you are so rigth…but let me tell you something…the person who wrote that letter as a degree in marketing!!!
so funny isn't it?