Here’s a sneak preview of the Financial Times’ new-look homepage, which launches this week. In their communication, they state that they “are aiming for a more sophisticated look and feel that is consistent with the Financial Times brand – a clean and uncluttered executive briefing on the world of global business.”
This is to all effects is new for the FT in that they are actually asking for feedback before the release. FT Beta? Not sure what they will be able to do in a week with the feedback they receive – still the intention is there.
They go on to explain the changes:
- expanded coverage of important subjects such as macroeconomics, energy and technology
- better integration between market data and news, to give context to market movements
- more opportunities for users to become part of the Financial Times community by contributing to our discussion forums and blogs
From Lionel Barber, Editor for the Financial Times
