Seth Godin has released his new book Tribes and as expected, there is lots of conversation, free offers and words of wisdom. Godin claims that marketers want more, more and more. Yet they are going to have to work MORE to get more. Crowds (traditional media) is being replaced by Tribes (communities).
So there you go. You can listen to the audio version of the book for FREE on audible and download it or you can also hear his presentation via Marketing Over Coffee podcast – actually you can listen to all!
More on Seth Godin.
