Banking Social Media & New Media
24 hour module | 2nd Semester 2008/2009
As part of the Marketing & Banking Social Media post graduation course starting in October 2008, I was asked to develop a module that would encompass social media specific to the banking sector. I readily accepted the challenge as the banking sector in Portugal is still very traditional and adverse to risk. For more information on the course, visit the Instituto Superior de Gestão Bancaria oficial site.
Topics Covered:
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Web 2.0: Communicating across new media;
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Where we are at: Comparing traditional with new media;
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Shift: Large & impersonal organizations to flexible & dynamic systems of attributions of capital;
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Peer To Peer Lending & P2P Mortgage: The Power of Communities;
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Banking Niches: Islamic, Hispanic & On-line;
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Virtual Economics: Linden Dollars/Second Life;
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E-Commerce: PayPal vs. Visa;
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The Future of Banking: Peer Finance, power of group, high expectations of the consumer, Innovation;
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Integration of blogs in Corporate Communications of Banks;
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Metrics & Monitoring of the blogosphere;
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Leveraging SEO and RSS to maintain key audiences informed;
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Beyond words and images: Video & Audio online – production & syndication;
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The mechanics of social search;
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Social Networking defined;
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Managing a crisis in the financial sector.
