Michel Markman, Peter Hirshberg (Technorati) and Bob Kalsey, produced a video last year which, even though is not directly linked to the Long Tail of Chris Anderson, it does actually put across the point that “the audience is up to something”. It portrays the strategy that big corporations, advertisers and marketers have followed in order to bring to the consumer what he/she wants.
The greatest secret since Dan Brown’s Da Vinci Code? Well…:
“Can’t we just start blogging back at them?” asks a corporate nothing in a pathetic voice. Even though this is clearly a piece of comedy, the irony is not lost as consumers have added comments to the video on YouTube something along the lines of “I didn’t get that… ” and “what a stupid movie…”. Imagine if the consumer did know! Carambaa…
A final thought:
“There are a lot more of them than there are of us” is especially true if you are in the Corporate Quadrant.
