ConvoTrack

Food is important – Flying is not

by Nuno Machado Lopes on May 31, 2006

in customer (dis)service

Nearly 9 thousand Europeans, of which 2100 were Portuguese, were surveyed during November and December 2005, in association with the Consumer Groups of Belgium, Spain, France, Holland and Italy and included a representative sample of the population that had travelled by air in the last 2 years.

Opinions were collected regaring 110 Airlines and 165 airports.

Guess what – TAP came in at number 53

Go TAP Go TAP Go TAP

You’d think someone would stop and think about this. It might even have an impact on their bottom line. I’m doing my bit – when ever I book a trip I only have one condition – no TAP!

What puzzles me is that even though they came in at number 53, 61.2% will recommend the airline (most probably to people they dislike) and 33% will most probably recommend TAP. Would these same pople recommend a restuarant that was considered mediocre? I think not. Conclusion food is important – flying is not.

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