- Social MEDIA - NOT THE TOOLS
- CUSTOMER CENTRIC STRATEGIES
- BEHAVIOURAL ECONOMICS
- BLOGGING - TECH CONFERENCES
- SILK CLUB
I'm passionate about customer centric strategies, dialogue, excellence and personal development. Social Media has enabled me, like many others, to expand my knowledge, help others, learn and evolve.
I get involved in projects that include my passions, whether it's speaking, teaching workshops, or running my businesses. I also invest in ventures that are based on the excellence of service, such as Silk.
In my *spare time*, I blog about tech, mobile and social media to the portuguese speaking audience, many times from technology conferences around the world. Tudo Mudou, novamente.
What can I say. I actually wanted to go into hotel catering - imagine that. I did end up learning much about the industry, how to cook and most of all, that it wasn'twhere I wanted to be.
University in London was a great experience - I met the most diverse group of people ever, and finally realised what I wanted to do. Create stuff. But for some odd reason (girlfriend), I eneded up in the London money markets for 2 years.
IGMarketing emerged from a need to become involved in projects that integrated the marketing of the physical experience, with the marketing of the virutal experience. Made money, lost money, won accounts, lost accounts, but along the way, all the knowledge I aquired is still with me - it's called experience. Projects that I loved:
Never was much of a fan of traditional jornalism in Portugal, and their take on social media, technology and media, so I decided to write about it myself, in my own voice. Great to know that there are actually quite a few people who read and enjoy it.
Covering tha annual technology conferences and exhibitions such as: